With our current economic crisis, it is as important as ever to remain top of mind for your clients and prospects. You do not want to miss ANY opportunities because the prospect forgot to contact your company and they contacted a competitor instead. Most marketing campaigns are expensive to produce, so companies are looking for different ways to achieve their marketing goals while reducing their overall marketing spend. Promotional products are a great fit for economically marketing your company because of their relative low cost. As I said, keeping top of mind is extremely key and there is no easier and less expensive way to achieve this than through promotional products.
A couple of weeks back we discussed how promotional products are an effective means of marketing your company because it is tangible and appreciated advertising. Today we are going to focus on how promotional products are not only tangible and appreciated, but are a useful product. When you are giving a promotional product, you are giving your client/prospect a product that is a useful item while advertising your business. Having the product be a useful item is one of the most positive and unique attributes of promotional products. Outside of starting a camp fire and inexpensively wrapping presents, there is no other use for the newspaper advertisement. Reviewing other forms of advertising; television, radio, billboard, internet..., none of these forms of marketing have a dual purpose of being a useful product. Going back to our earlier statement that you need to stay top of mind now more than ever, promotional products serve these strategy extremely well.
As I am writing this blog, I am sitting in an Alterra coffee shop and useful promotional products can be seen and are being used all over the cafe. The coffee mug I am drinking from has the Alterra logo on it, there are imprinted travel mugs for sale and the staff is wearing Alterra apparel. All of these products fulfill a need and at the same time build the Alterra brand awareness.
In business-to-business situations, there are hundreds of promotional product options that advertise your business while being a useful item for the recipient. One great example of a business to business promotional product is our popular stand-up stapler. Desk products are considered the gold standard since they are seen and used on a daily basis. With its soft rubber grips and sleek design, this stapler is a great looking and functional product that is sure to be seen and used for many years. Again, the usefulness of promotional products, such as this stapler, is unrivaled by other forms of advertising.
Another useful product on the apparel side that we have seen an increase in popularity over recent years is custom printed high-visibility safety wear. More and more construction companies and municipalities are requiring employees to wear high visibility safety apparel on the job site and for roadside work. Many of our safety apparel clients are deciding to have these products custom printed with their logo so they are advertising while keeping their employees safe.
The fact that promotional products are useful item allows you to not only provide a needed product to your clients and prospects, but it advertises your business while keeping your company top of mind.
Please let us know your thoughts and ideas on this subject of promotional products dual purpose of advertising your business while acting as a useful product.
Michael Wolaver - owner
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