March promotions sometimes tie into St. Patrick’s Day, but there’s a different kind of Green product you could promote next month…or for Earth Day in April. From manufacturers to buyers, the trend to go Green is gaining strength as more companies manufacture—and purchase—products that are energy efficient and friendly to the environment. Green products increasingly are regarded as good for the planet and good for the corporate bottom line.
I’m seeing an increasing number of Green items at promotional product trade shows and in catalogues, so for buyers who want to position themselves as environmentally friendly to customers, prospects and employees, this month Identity Promotions is highlighting Green products.
One of the alternative fuels you hear about is ethanol, a high-octane, cleaner-burning fuel produced from renewable sources, usually corn, that's mixed with gasoline to produce a fuel lower in polluting emissions. One of Identity Promotion's partners has come up with a way to turn U.S. corn into plastic to manufacture promotional products, including mugs, rulers, pens, and letter openers. To view a complete list of these products and to learn more about corn plastic, go to http://www.quickpoint.com/na_items.html.
Along with promotional products, apparel companies are beginning to work with organic farmers, such as cotton growers. These organic farmers practice sustainable agriculture that integrates environmental health, economic profitability, and social and economic equity. Sustainable agriculture includes, but goes several steps beyond, organic farming; the cotton for a T-shirt, for example, will have been grown without exposing workers, the soil, or the groundwater to pesticides or hericides, and workers receive fair wages. To see some of the environmentally friendly apparel carried by one of our partners, including T-shirts, sweatshirts, hats and bags, and to learn more about this company's Green manufacturing process, go to http://www.econscious.net.
A third popular environmentally friendly product is organic seed packets for vegetables. The seeds in these packets are produced without the use of synthetic pesticides or chemicals. Each seed packet comes complete with growing instructions and a location to imprint your logo. To learn more about this Green product and see the fruit and vegetables selections available, go to http://promogarden.com/organic.htm.
To learn more about how these and other eco-friendly products can help grow your business and increase the Green in your bottom line, please contact Identity Promotions today!
