How to turn a product giveaway into an experience
The power of promotional products goes beyond logo placement. It entails an experience—a feeling—that the recipient receives when given a promotional product.
When you purchase a shirt from Nordstrom's, the shirt will be neatly folded, wrapped in Nordstrom imprinted tissue paper, set in a crisp Nordstrom printed gift box and then placed in a quality Nordstrom decorated paper bag. When you purchase a shirt at Kohl's, on the other hand, it will be placed into a custom imprinted plastic bag. No folding. No tissue. No presentation.
There may or may not be a dramatic difference in the quality of the product, but Nordstrom's works to enhance the perceived value and create an experience that stays with the customer.
Now think about the last time you gave a promotional product to your customers or employees and the way that it was packaged. Did the product have a nice gift box with your company name printed on it, or was it simply given out in bulk? Creating a nice presentation to go along with the product shows that not only do you care about providing a high quality product, but that you have taken the time to select packaging that reflects the value of the product…and the recipient.
Consider the high-end pen set. Present it in a generic box or, worse yet, no box at all, and you have lost a grand opportunity. Package that same high-end pen set in a custom decorated box that bears your name and logo and you have just tied together the whole presentation. You have shown your customer that this is not a giveaway—it is a gift, and you have taken the time and effort to show your true gratitude.
Marketing is all about perception. Don't miss the chance to uniquely further your message to customers, prospects and employees that they are truly valued. Identity Promotions offers numerous packaging options to fit your brand and image, including custom imprinted tissue paper, gift bags, mailing tubes and boxes. To learn more about these options, contact your Identity Promotions consultant.
