The world of promotional products is constantly changing and evolving. The amount of new products and features being offered each year is staggering. From lighted products and features being offered each year is staggering. From lighted products to technology gadgets to specialized fabrics for apparel, the list goes on and on for new ways to further your marketing message through fresh, innovative promotional products.
The ways that promotional products are handed out and used continues to evolve. The traditional ways of using promotional products is still going strong, including trade shows, golf outings and customer gifts. Other uses for promotional products that have fallen into favor include company incentive programs, marketing drives and fund-raiser gifts.
Recently Joan Stewart, the author of "The Publicity Hound" wrote about the uses and effectiveness of using promotional products.* Here is what she had to say:
"Did you know that smart companies are using things like laser pointers, voice recorders, tool kits, garment bags, disposable cameras, computer travel bags and even fortune cookies as part of their marketing and publicity campaigns?
For example, the Sugar Ray Youth Foundation fund-raiser called "A Day with Sugar Ray" included several higher-grade advertising specialties in a tennis tournament. As an appropriate memento, tennis racquet covers were used to hold the material contained in press kits and distributed among the media. Participants received a Plexiglass photo illuminator holding a photo of the famed Sugar Ray with a child. The promotion helped the foundation raise about $30,000."
To learn more about the options and how promotional products can help your company or fund-raiser, please contact your Identity Promotions representative today.
* Reprinted with permission from "The Publicity Hound's Tips of the Week", a free e-zine on how to generate thousands of dollars in free publicity. Subscribe at www.PublicityHound.com and receive free the handy cheat sheet "89 Reasons to Send a News Release".
